History | Don-Rick Insurance

Our History

For over 50 years we've taken care of families, businesses, non-profits and other community members. Don-Rick has grown into a leading independent insurance agency with four locations across Wisconsin. We remain committed to those principles that have helped our growth to where we are today.

Long-term relationships that encourage open and honest communication have been the cornerstone of our of success.

Don-Rick Insurance was formed in 1971 when Don Olson of Portage, WI and Rick Lewison of Baraboo, WI merged their agencies. Don started his office in the historic Ram Hotel in downtown Portage then in the later 1970’s, relocated to the current location at 236 West Cook Street.

Rick purchased the Don Hood Agency in 1970 from long time Portage community leader Don Hood. Rick’s office was located in the Al Ringling Theatre until the mid-1970’s, before relocating to Don-Rick’s current address of 313 Oak Street.

Rick Lewison and Don Olson are brothers-in-law and built their businesses from the ground up. They established the groundwork for a successful business model; expecting accountability, teamwork and initiative, that helped get the agency where it is today.

In 1988, Don Olson retired and Rick Lewison became the sole owner. In 1993, Rick’s eldest son, Eric Lewison started in the Portage Office as a commercial insurance agent. In 1994, Rick’s youngest son, Dan Lewison started in the Baraboo office as a personal lines agent. Both Eric & Dan attended and graduated from UW-La Crosse in Wisconsin.

In 2012, Rick Lewison retired after 42 distinguished years in the insurance industry passing the torch to both of his son’s, Eric and Dan. They continued the agency on its continued quest for steady and successful growth. In 2014, they also opened another location in Holmen, WI. In 2020, they also opened a location in Prairie du Sac, WI.

In 2021, they added a partner Mitch Schwarz. Mitch is a fourth-generation independent insurance agent with deep expertise in the business and personal insurance space.

Don-Rick Insurance currently has 17 team members and continues to place great effort in doing the right thing for our clients and communities as well as for its fellow team members. Our mission statement says it all:

“We are Committed to Being the Best for our Customers, Communities and Companies.”

Don-Rick Insurance is a full-service insurance agency providing insurance for individuals and businesses. We also offer life, health, annuities, long term care insurance and full menu of employee benefits for our clients.

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