Dan, along with his brother owned Don-Rick Insurance until January 1, 2022. Following the merger with TRICOR Insurance, his focus is on business insurance and is a partner with TRICOR. He was born and raised in Baraboo. After graduating from UW-LaCrosse with a degree in Finance with an emphasis on Risk Management & Insurance, he returned to Baraboo to work in the family business.
He started his insurance career in 1994 and started in personal insurance. One year later, he transitioned to primarily a business insurance agent but also handled some personal accounts and life insurance. In 2003, he & his brother Eric purchased the agency from their father Rick. Since that time he has helped managed agency operations, while continuing his primary function as an agent for all lines of business. Dan has a passion for being a trusted advisor for his clients for all lines of business.
Dan and his wife Sarah have 2 kids, Elise and Caroline along with 2 dogs Lily and Lulu. The family enjoys their time participating in sports, golfing, and spending time with friends.
Dan has been very involved in the Baraboo community over the years. He has been a director and president of the Baraboo Area Chamber of Commerce including a stint as president. In addition, he has been a board member at the Baraboo Country Club. One of Dan’s passions is youth sports. From his early 20’s, he coached American Legion baseball for 20 years, while serving another 10 as the president of the organization. He was former the president of Baraboo Thunder Girls Softball and retired as the head softball coach in Baraboo following the 2022 season.